What cookies are
Cookies are small text files stored on your device. Some are set by us (first-party). Others are set by Google, Meta, Microsoft or Stripe when their tools run.
Your choice
Essential cookies do not need consent. Analytics and advertising cookies are only set if you press Accept on the cookie banner. You can change that later with Cookie settings in the footer, or by clearing cookies for paperpip.co in your browser.
If you choose Essential only, the site still works. Google’s tag and Microsoft Clarity may still load so the site can be measured in a privacy-safe way, but analytics and advertising cookies stay off. Clarity stays in no-consent mode. We will not load the Meta Pixel or Bing UET on that browser.
Essential cookies
| Cookie | Why | How long |
|---|---|---|
sm_session | Keeps you signed in after you click the magic link. HttpOnly; not readable by scripts on the page. | Up to 90 days, or until you sign out |
sb_anon | Remembers how many of the three free pages this browser has made, so the limit is fair. | Up to 12 months |
sb_cookie_consent | Remembers whether you accepted analytics and advertising cookies, or essential only. | Up to 12 months |
If you buy Plus, Classroom or a one-off sheet, Stripe Checkout or the Stripe billing portal may set its own cookies to take payment and prevent fraud. See Stripe’s privacy policy.
Analytics cookies
If you accept, we use Google Analytics 4 (via gtag) to see which pages are used and how people find Paper Pip. After a successful checkout we send a purchase event with the amount, currency, plan name, and Stripe checkout session id. If you chose Essential only, that event is sent without advertising cookies. Google may set cookies such as _ga and _ga_*, usually for up to two years.
If you accept, we also use Microsoft Clarity to see how people move around the site — heatmaps and session recordings. Clarity may set cookies such as _clck and _clsk, usually for up to a year. Recordings can include the page you are on and how you click and scroll. Clarity masks typed text by default. We do not send your email, card details, or the names, themes or class lists you type into Clarity as a customer list.
We also use Google Search Console to understand search listings. That tool does not set an advertising cookie on your visit.
Advertising cookies
If you accept, we may use:
- Google Ads (gtag) — to measure ads and, where Google allows, to show more relevant ads. Typical cookies include
_gcl_auand others Google sets after an ad click. - Meta Pixel — to measure Facebook and Instagram ads. Typical cookies include
_fbpand_fbc. - Microsoft Advertising (Bing) — if we run Bing ads, the UET tag. Typical cookies include
_uetsidand_uetvid.
Those companies may combine this with other information they hold about you. Their notices: Google, Meta, Microsoft.
How to control cookies
Use Cookie settings in the footer, or delete cookies in your browser. If you delete sm_session you will be signed out. If you delete sb_anon this browser will forget how many free pages it has made.
Blocking all cookies will stop sign-in and the free-page counter from working properly. You can also use industry opt-outs such as Your Online Choices.
More detail
How we use personal data more generally is in the privacy policy.
Questions: calum@paperpip.co.